Increased productivity is an important component of a successful business. In the online world, this assumes greater significance given the level of competition existing among many internet companies. Software designed to help increase business productivity should prove to be helpful in this regard.

Systems like this for business productivity are distinct in that its effectiveness is not reflected in the physical sense. Actually, in many cases, its impact is indirect since the focus is on getting employees to become more involved in the overall operation of the business. By creating more engaged employees, these applications should eventually contribute to the financial growth of any given company.

Business productivity programs are known to contain a variety of interactive tools designed to introduce several strategies to enhance overall production. In the online setting, these tools can prove to be significant. For instance, when it comes to internet marketing, a program can be introduced that will effectively track the performance of the top in-house marketers.

Tools of this type is intended to pinpoint the more productive employees especially in the field of marketing. The immediate goal is to acknowledge the efforts put in by the deserving worker and reward him accordingly. The rewards can come in either monetary form or in some other benefits like a promotion or a grand vacation.

Indirectly, the intervening goal for utilizing a rewards program is to entice the other employees to likewise attempt at turning in better work performance. When people are effectively motivated, they become more inspired in doing their jobs, and this can only mean better business standing.

At first glance, these types of applications may appear to be more suitable for brick-and mortar firms. Still, they can also prove to be applicable for companies running their businesses online. It is important to realize that even among online businesses, there are different departments working together to create a formal and structured process.

So what does that mean?

This is where individual performances can be properly monitored and where recognitions can be extended to those who deserve them. Ostensibly, employee evaluation can hardly be done manually as this will be prone to error and manipulation; computer software is required for a more enhanced approach.

Applications that seek to help increase productivity in business is rarely recognized in the online setting. This is understandable given the common perception that online programs should be more about getting automated services to ensure better internet marketing results.

Nevertheless, the value of productivity programs should not be understated since their impact is concentrated on creating better employee performance. Software for business productivity at best should work alongside other applications that seek to promote businesses in the virtual world.

Software for businesses operating in the virtual world can either be developed in-house or otherwise purchased from a third party vendor. In either case, the goal is usually to help the business experience increased productivity in order to gain better financial performance.

Many programs developed for business use have interactive features. Software of this type is commonly known as having GUI or graphical user interface features. This is where the user is allowed to interact or communicate with the application through the use of different graphical icons. Through these so-called electronic interactions, the user is able to perform a number of activities relating to the performance of his business.

Typically, the standard business software can perform basic functions upon command like modifying stored data such as the inclusion of a new customer name. In addition, it can present requested business results like a monthly sales report.  There are apps for all different sorts of uses:

1)  Evernote:  This tool allows you to track and keep all notes and stuff you find important.

2)  Tripit:  The organizing app for the business traveler

3)  Page Expiration Robot:  The conversion app for direct online sales and marketing (Use WordPress?  Also available as a plugin)

4)  LocalVox:  Online marketing for the brick and mortar business

Various companies are known to make use of different computer programs in order to facilitate the more common business functions. Generally, however, the smaller businesses are often limited to the more basic software like accounting programs for the computation of daily and monthly sales and expenses alongside common document software for data processing requirements.

Software carrying more advanced functions, meanwhile, is more suited for larger businesses. For instance, companies engaged in customer service are expected to make use of customer management programs to ensure that customer satisfaction is achieved at all times.

On the other hand, businesses that are involved in the retail and wholesale of various products find it more convenient to use interactive shopping cart programs. This enables them to easily track the progress of the business as every completed sale is adequately recorded in full details.

There are also applications designed especially for extremely large companies that are classified more as corporations. National organizations, schools, multinational corporations, and even the government fall under this particular category since they normally handle significantly large data and are thus in need of more advanced programs commonly referred to as enterprise software.

These applications are known to contain complex programming and are capable of managing large volumes of information. In some cases, certain in-house computer functions can be introduced into the main system, but it can also be possible for third-party functionalities to be properly incorporated. Either way, this often requires the services of an experienced programmer having the needed programming knowledge.

Software for online business use continues to undergo periodic upgrades owing to varying needs of many internet-based companies. Given this, it is always best for businesses to keep themselves updated on the latest applications as these can have potential impact on their online performance.

This video discusses some shopping cart software:

As more businesses find it more profitable to move part, if not, all their operations over to the internet, it has become obvious that they need at least one program to succeed at online business operations. Software developed for online businesses is a basic requirement for any company intent on creating significant online exposure.

Software that helps websites run smoothly comes in a wide range of types. The chosen application usually depends on the needs of given business. For those engaged in retail sales, for instance, one program that comes highly recommended is a shopping cart.

Shopping carts have become common features in many websites engaged in online sales transactions. The more prominent sales websites are known to provide them to buying customers as these help facilitate the online transaction process.

However, this does not mean that the shopping cart is limited to the more successful internet retail stores. On the contrary, this particular application is an option that even the beginning internet merchant should seriously consider using.

Shopping Cart

Software that offers the shopping cart package actually carries more than just taking orders and payments from a given online customer. The program involves a highly-specialized system that typically carries out several functions. These include the storage of data about the available product; the presentation of product data, including the accompanying website information, to visiting customers; a merchandising function where promotional and cross-selling activities are performed; an administrative function where customer information and orders are managed; and a transactional function where payments for purchased items are accepted and processed.

For online businesses interested in utilizing the shopping cart option, the initial issue that has to be resolved is identifying the type of shopping cart that will suit their needs. The application generally comes in two different types, namely, hosted and licensed.

The latter involves the payment of a fee after which the shopping cart software becomes the property of the buyer. Technically, he can modify the application and even place this on any preferred web server.

Hosted shopping carts, meanwhile cannot be modified in any way as the buyer has no ownership over this. Normally, the merchant has to pay a monthly fee in order to make use of the program to power his business.

As for the better shopping cart type, this will often depend on the type of business that wants to make use of the software. Beginning online retail stores prefer the hosted model as this has a feature that helps make some sales decisions on their behalf especially if it involves technical issues.

Software that carries license fees, on the other hand, is more suited to the experienced online merchant who may want to have better control on how the application should help him run the business.


Hi Terrence O. Howe here again, I just wanted to first of all thank you for checking out our blog, we hope that you find inspiration here and can maybe pick up a piece of software or two for your website.

Now straight to the tools, lets talk about one of our latest inventions, visitorspy! Visitorspy was invented in house here at Creations By Dezign and is a software to monitor your websites visitors, but unlike conventional analytics tools it does a lot more than just read the visitors IP and all that old stuff.

With Visitorspy you can actually track each visitor individually, you can even watch them. With our advanced tracking technology, you can now take a screenshot of your website and load it into the tool and start tracking.

Every visitor that comes to your website from that moment onwards will be recorded as if you are videoing their mouse movements on your website.

red_person_final_2The results from this are great, because now you can not only see where your customers come from, but actually see what they are doing on your website, where they are hovering their mouse, and where they may or may not avoid an advert or intentionally click on one.

But that’s not nearly all, imagine this, you have a fresh website, with a shopping cart. People are just not adding anything at checkout or even worse, they add stuff to their shopping cart and then abandon it.

What do you do now? Here’s the trick you can now install Visitorspy on your shopping cart system and watch as your customers go through the checkout process. What this means is that you can track exactly at what point you are losing or confusing customers! Here’s something even better.

Bug reports, if one of your visitors finds a bug and tells you about it, you can now go into the recording logs and watch exactly what happened when they encountered the bug, isn’t that amazing? That way you can totally avoid having problems that you can’t figure out “how they happened” because you weren’t “able to replicate the problem”.

I hope that you are as excited about the launch of Visitorspy as we are and that you enjoyed reading up on it here on our blog. We really do hope that you sign up for our release notes and that we will have the honour of seeing you here again soon.

Sneak Peek Inside VisitorSpy